This project aims to motivate users to build up a healthier lifestyle.
End to End
23andMe provides a direct-to-consumer DNA test that includes 55+ health reports, trait reports & automatic Family Tree.
How can we help our customers become healthier?
Customer engagement and retention reduces after reviewing their DNA reports.
Motivate our customers to build up a healthier lifestyle based on their DNA and health report.
To achieve our mission, I worked with 23andMe scientists to better understand how can we help our users.
How can a person build up a healthy lifestyle?
Maintain a healthy weight (a BMI of 18-25).
Maintain physical activity whenever users manage to fit it in.
How big is our community?
23andMe User Community
DNA + Health Reports
How are our users doing in physical activity?
Based on 23andMe user’s step database, half of our users are at a sedentary level.
Motivate users to level up their activity.
Visualize the 23andMe community overall performance
Provide unique suggestions based on user’s DNA report
Help user build up a healthy lifestyle
Increase user engagement
Improve user satisfaction
Phase 1: Activity Data Connection
To functional successfully connect with user's daily activity data, I designed the lifestyle dashboard to help users connecting Healthkit or Fitbit to the 23andMe app.
Phase 2: Community & Motivation
Today I'll introduce phase 2 design:
Create a 23andMe community chart to motivate users to be more active.
Create personalized suggestions based on users' DNA reports.
Lifestyle Dashboard Phase 2
Community Chart Design Elements:
Distribution chart of the 23andMe community
User's location in the 23andMe community
The motivation for users to level up
Step 1: Distribution chart design for the 23andMe community
Design 3 visually deliver the community distribution concept most
Step 2: User's location in the 23andMe community
Design 1 provides a simple and clear layout
Step 3: Motivation for users to level up
Converting steps into minutes helps the user to better achieve their level-up goal
I made a prototype and worked with UX researchers to run a usability test on the design mockup with 12 Participants. The following are the feedbacks and revision insights I received.
10/12 users understand and excited about the community comparison chart.
9/12 users think it's fun, motivating, and interesting with the level-up goal approach
Better communicate the concept via the title and subtitle.
Add X&Y axis to help users understand the information.
Highlight the level-up goal with better copy communication.
Highlight the color to visually focus.
What's not working:
5/12 users think the title is not clear to deliver the concept.
8/12 users don’t understand what's the height of the column.
5/12 users think the level-up goal is not clear.
Interactive Community Chart with Level-Up Goal
This interactive chart helps users to compare themselves with the 23andMe community. In the meantime, it provides an achievable level-up goal to motivate user to be more active.
Filters to Compare with Similar Users
Based on previous user testing, I designed a filters feature to help users compare with similar users in the community.
Working with scientists and UX writer, I designed different cards and graphics to motivate users to be more active.
Scale-Up to All Categories
We launched the project before thanksgiving. Following are the results:
User satisfaction rate
User engagement rate
23andMe user's step database changes after launch:
ONE MORE THING
While we are launching the project, iOS 14 released a widget feature.
I realized the lifestyle dashboard would be a perfect feature for a 23andMe widget.
A widget potentially could:
Increase the 23andMe app visibility.
Help users achieve the level-up goal easily.
Scale-up with other 23andMe features in the future.
Design 3 most helps users to understand the level-up concept and visually more appealing.
14/18 of users feel motivated by the widget
13/18 of users willing to add the widget to their phone
16/18 of users like the visual layout of the widget
What's not working:
10/18 of users feel frustrated by waking up and been told they need to walk 47 mins to the goal
Break the big level-up goal into small goals at each level
The time becomes easier to achieve